New OPI Nail Polish is out for Spring!
March 25, 2013
Liquid Sand ” Bond Girls”
OPI, the mega popular salon nail polish staple, churns out eight nail polish collections a year. And the more quirky and punny the name, the better. (Its best-seller, for the record, is the cult favorite red “I’m Not Really A Waitress.”)
There was an event yesterday to promote the launch of the nail polish powerhouse’s new “Liquid Sand line”, Called Bond Girls (a follow-up to its James Bond collection, out April 1)
I am a personal fan of OPI and I for one have always wondered how they name their polishes.
OPI talked about how they name their polishes yesterday stating :
Nail polish naming meetings consist of an unusual mix of people who just have a knack for puns: “Six crazy people from Marketing, Susan from Purchasing, and Elaine from Customer Service,” Weiss-Fischmann said. It takes roughly eight hours to name 12 shades.
Sounds like a fun meeting…I am not sure if I am punny enough to be invited to that one.
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